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New study shows: One in three Swiss women has never invested money

Zurich, 26.02.2019. A recent study by the Zurich-based impact investing company Inyova shows that women do not feel sufficiently informed about the topic of investing, are scared of losing money, or feel that the topic is too complex. And this despite the fact that previous studies have shown that women are often better investors than men.

Women still find it difficult to invest. While 75% of all study participants have a savings account, 47% of participants have had little experience with investments so far. 42% have never invested at all. The main reasons given by respondents for this are not knowing where to start (36%), scared of losing money (33%) and 28% find the topic too complex and difficult.

Clara Creitz and Caroline-Lucie Ulbrich, founders of Finelles, a digital platform and learning community for women about finance, can relate: “Many women tell us that it feels like a mountain they want to climb without knowing where to start. We’ve found that women enjoy taking care of their finances and have fun investing, as soon as they understand the basics of investing.

Aysha van de Paer, founder of a women’s investment blog, has had similar experiences. However, she likes to point out that women don’t only enjoy investing, they also have a real talent for it. “Studies by Fidelity Investments (2017) and Warwick Business School (2018) have shown that women are better investors than men. Women tend to invest for the long term, much more so than men, and take less investment risk. All of this is consistent with the many messages I receive from the women who read my blog,” says van de Paer.

What female investors want

So what can motivate women to invest more or at all? 44% of all participants cite a low risk as the most important factor, followed by “I want to know exactly where my money goes” (36%). 66% of the study participants have already thought about the sustainability effect of financial investments.  34% state that it is important to them to invest in a particularly sustainable and socially responsible way.

Isabelle Hirs-Schaller, Senior Program Manager of the Rising Tide Foundation and Inyova Advisory Board Member, explains: “In my experience, women question the sustainability of their investments, possibly more than men. They want to know exactly where their money is invested. A lack of transparency discourages them”.

Investment workshop for women

Together with Finelles, a learning community for women who want to acquire financial knowledge and skills, Inyova would like to bring the topic of investment closer to women. Interested women who feel unsure about investing will learn how it works at the full day workshop in Zurich and will receive all further information on the subject of sustainable investment. A theory part and a practical phase are planned, which will also highlight the topic of sustainable and socially responsible investing. The workshop will be in English.

Workshop details

Where? WeSpace, Bahnhofstrasse 62, 8001 Zurich, Switzerland
When? Saturday, 16 March 2019, 9am – 4pm
Tickets can be purchased on eventbrite

Study results 

 

Advertising notice: The information and evaluations presented here are an advertising announcement which has not been prepared in accordance with legal provisions promoting the independence of financial analyses and is not subject to any prohibition of trading following the dissemination of financial analyses. The acquisition of this investment involves considerable risks and may lead to the complete loss of the invested assets. Inyova receives an all-inclusive fee of 0.9 - 1.2 & p.a. for its services, depending on the amount of assets under management. The exact calculation can be found at www.inyova.de/en/fees.

Risk notice: All information is only intended to support your independent investment decision and does not represent a recommendation by Inyova. The product information and calculation examples presented do not claim to be complete or correct. Only the specifications in the asset management contract incl. the further legal documents, which are made available to customers of Inyova via the complete customer documentation, are authoritative. Please read the asset management contract and the other client documents carefully before making an investment decision. The following applies to all shares and ETFs: Past performance is no guarantee of future performance. Information on past performance does not permit forecasts for the future. Investments in securities include the risk of a loss in value. Other securities services may achieve different results. The results for individually managed portfolios as well as the different time full stops may differ due to market conditions, different entry times, different portfolio sizes, individual restrictions and the respective composition of the portfolio.

Disclaimer: Past performance of financial markets and instruments is never an indicator of future performance. The statements or information contained in this document do not constitute a recommendation, offer, or solicitation to buy or sell any security or financial instrument. Inyova GmbH assumes no liability whatsoever with regard to the reliability and completeness of the information contained in this article. Liability claims regarding damage caused by the use of any information provided, including any kind of information which is incomplete or incorrect, will therefore be rejected. Furthermore, the statements contained in this document reflect an assessment at the time of publication and are subject to change. References and links to third party websites are outside the responsibility of Inyova GmbH. Any responsibility for such websites is declined.

EU Sustainable Finance Regulation: the terms and categories from this post do not correspond to the terms and categories of the EU Sustainable Finance Regulation. You can find the disclosures and explanations required under the EU Sustainable Finance Regulation at https://inyova.de/en/sustainable-finance-disclosure-regulation..

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